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Custom Branding

Branding Techniques

Choosing the right product for your promotional program is essential to achieving your goals. It is equally important to select the right decorating method for your promotional merchandise. There are many factors to consider, from the material, shape and colour of the product to the design of your logo and the printable space allotted for the promotional message.
At Genesis, we take the time to discuss and recommend decorating methods to ensure that your logo and message will result in a memorable and lasting impression.
The explanations below are designed to introduce you to the decorating options for promotional merchandise. We hope you !nd this information helpful.


Pad printing is a process where an inked image is transferred from a photo-etched plate to a thin, soft silicone pad. The pad is then pressed against the plastic part. The pad can wrap itself as much as 180° around a small object, and ink coverage is excellent. Though other methods of printing have progressed, Pad printing is used for printing on otherwise di”cult to print on products in many industries including medical, automotive, promotional, apparel, and electronic objects, as well as appliances, sports equipment and toys.


Screen print or Silk Screen is the direct imprinting of a one-color design or text onto the surface of a product. The image is pressed through tensioned nylon mesh, leaving a paint-like appearance. This generally results in a better imprint than a Pad Printing.


Embroidery is decorating fabric or other materials with needle and thread or yarn


Transferring is done by !rst creating a digital / screen print image on paper and then using heat to transfer it onto the chosen product.


Laser engraving is a process that uses light to burn an image onto the substrate. The imprint color may vary depending on the material of the product. Laser Oxidation is available on items where the surface and the substrate are the same color. (The imprint turns black with Oxidation.)


This is a process in which a metal die is created from artwork. The die is then heat-pressed into the material, leaving a depressed or raised image of the artwork


Hot stamping/Foiling is de-bossing with a metallic !nish, created by applying foil between the to-be-decorated surface and the dye.


Doming is used to create a 3D version of your image by shaping a raised surface beneath the print. A mould is formed, printed and !lled with epoxy which is then hardened to maintain its shape.


UV printing is a form of digital printing that uses ultra-violet lights to dry or cure ink as it is printed. As the printer distributes ink on the surface of a material, specially designed UV lights follow close behind, curing – or drying – the ink instantly. Because the UV lights cure any printed ink immediately, the dots of wet ink do not get a chance to spread out once printed, resulting in much !ner detail. This curing process is more environment friendly as it produces few VOC’s, odor, and heat. UV curing also allows the “atbed printer to be used with non-traditional materials like acrylic or aluminum. In fact, this UV “atbed printer is compatible with most substrates up to 2” thick.


O#set printing is a commonly used printing technique where an inked image is transferred from a plate to a rubber blanket, then to paper. The o#set process is a lithographic process. Lithography is a process based on the repulsion of oil and water.
With more than 30 years of experience in this industry, we take all the expertise into account to provide the best possible outcome for the prints and with our in-house facilities for the above methods of printing, we can control the quality and the turnaround time of the outcome strictly and provide an e$cient service.
Our vast experience, combined with the following of industry best practices ensures a quality representation of every logo.

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