Custom Branding
Branding Techniques
Choosing the right product for your promotional program is essential to achieving your goals. It is
equally important to select the right decorating method for your promotional merchandise. There
are many factors to consider, from the material, shape and colour of the product to the design of your
logo and the printable space allotted for the promotional message.
At Genesis, we take the time to discuss and recommend decorating methods to ensure that your logo
and message will result in a memorable and lasting impression.
The explanations below are designed to introduce you to the decorating options for promotional
merchandise. We hope you !nd this information helpful.
PAD PRINTING
Pad printing is a process where an inked image is transferred from a photo-etched plate to a thin, soft silicone pad. The pad is then pressed against the plastic part. The pad can wrap itself as much as 180° around a small object, and ink coverage is excellent. Though other methods of printing have progressed, Pad printing is used for printing on otherwise di”cult to print on products in many industries including medical, automotive, promotional, apparel, and electronic objects, as well as appliances, sports equipment and toys.
- Highlight – Can print on soft round surfaces
- Shapes – Circle, Semi-circle and Irregular shapes
- Material – Plastic, Glass, Ceramic & Metal
- Colours – Maximum of 2 colors
- Products – Mainly used for Stress balls, Golf balls & irregular shapes
- Pricing – Based on Logo Size x No. of impressions
SCREEN PRINT/ SILK SCREEN
Screen print or Silk Screen is the direct imprinting of a one-color design or text onto the surface of a product. The image is pressed through tensioned nylon mesh, leaving a paint-like appearance. This generally results in a better imprint than a Pad Printing.
- Highlight – Sharp, high-quality decoration on #at and curved surfaces
- Shapes – Flat & Curved
- Material – Metal, Plastic, Polyester, Nylon, Cotton and Non-Woven materials
- Colours – Maximum of 6 colors for non-textiles and maximum of 4 colors for textiles
- Products – Clocks, USBs, Powerbanks, Speakers, Sunshades, Mugs, Pens, etc.
- Pricing – Based on Logo Size x No. of impressions
EMBROIDERY
Embroidery is decorating fabric or other materials with needle and thread or yarn
- Highlight – Rich and lasting look
- Shapes – Flat
- Material – All kinds of woven and knitted textiles
- Colours – Maximum of 12 colors
- Products – T-shirts, Caps, Jackets, Bags, etc.
- Pricing – Based on total number of stitches
SUBLIMATION / HEAT TRANSFER
Transferring is done by !rst creating a digital / screen print image on paper and then using heat to transfer it onto the chosen product.
- Highlight – Allows for extreme detail like small text and multiple colours logo as well as a full image
- Shapes – Flat
- Material – Cotton, Polyester, Nylon, Ceramic, Metal and Wood
- Colours – All CMYK Colours
- Products – T-shirt, Caps, Bags, Jerseys, Ceramic Mugs, Wooden Plaques, etc.
- Pricing – Based on Printing Size and Turnaround Time
LASER ENGRAVING
Laser engraving is a process that uses light to burn an image onto the substrate. The imprint color may vary depending on the material of the product. Laser Oxidation is available on items where the surface and the substrate are the same color. (The imprint turns black with Oxidation.)
- Highlight – Gives the Logos a clean and polished look
- Shapes – Flat and curved
- Material – Metal, Plastic, Wood and Leather
- Colours – Similar to the material with a little burnt shade/ Material inner shade
- Products – Pens, USBs, Keychains, Clocks, Powerbanks, etc.
- Pricing – Based on the Logo size or the laser machine time taken
DE-BOSSING/ EMBOSSING
This is a process in which a metal die is created from artwork. The die is then heat-pressed into the material, leaving a depressed or raised image of the artwork
- Highlight – Adds perceived value by creating a unique 3D look
- Shapes – Flat
- Material – Leather, PU, Rexine/Rexene, Cardboard, Vinyl and Paper
- Colours – A darker shade of the material colour
- Products – Portfolios, Wallets, Organizers, Notebooks, etc.
- Pricing – Based on the Logo size and complications
HOT STAMPING/ FOILING
Hot stamping/Foiling is de-bossing with a metallic !nish, created by applying foil between the to-be-decorated surface and the dye.
- Highlight – Adds perceived value by creating a unique metallic 3D look
- Shapes – Flat
- Material – Genuine and Arti!cial leather, Paper, PU, PVC and Cardboard
- Colours – Silver, Gold, Bronze and other basic metallic colours
- Products – Portfolios, Wallets, Organizers, Notebooks, etc.
- Pricing – Based on Printing Size and Turnaround Time
DOMING/EPOXY
Doming is used to create a 3D version of your image by shaping a raised surface beneath the print. A mould is formed, printed and !lled with epoxy which is then hardened to maintain its shape.
- Highlight – Full high quality image with a strong resistance to fading or damage
- Shapes – Flat
- Material – All kinds of materials
- Colours – All CMYK colours
- Products – Key chains, USBs, Clocks, Fridge Magnets, Name Badges, etc.
- Pricing – Based on Printing Size and Turnaround Time
UV PRINTING
UV printing is a form of digital printing that uses ultra-violet lights to dry or cure ink as it is printed. As the printer distributes ink on the surface of a material, specially designed UV lights follow close behind, curing – or drying – the ink instantly. Because the UV lights cure any printed ink immediately, the dots of wet ink do not get a chance to spread out once printed, resulting in much !ner detail. This curing process is more environment friendly as it produces few VOC’s, odor, and heat. UV curing also allows the “atbed printer to be used with non-traditional materials like acrylic or aluminum. In fact, this UV “atbed printer is compatible with most substrates up to 2” thick.
- Highlight – Perfect for multi colored logos
- Shapes – Flat, Curved
- Material – All kinds of materials
- Colours – All CMYK colours
- Products – USBs, Pens, Powerbanks, Notebooks, Bottles, Mugs, etc.
- Pricing – Based on Printing Size and Turnaround Time
OFFSET PRINTING
O#set printing is a commonly used printing technique where an inked image is transferred from a plate to a rubber blanket, then to paper. The o#set process is a lithographic process. Lithography is a process based on the repulsion of oil and water.
- Highlight – Best technique for data printing which provides highest quality
- Shapes – Flat
- Material – Paper, cardboard and PVC sheets
- Colours – All CMYK colours
- Products – Brochures, Catalogue, Notebooks, Business cards, etc.
- Pricing – Based on Printing Size and Turnaround Time
With more than 30 years of experience in this industry, we take all the expertise into account to provide the best possible outcome for the prints and with our in-house facilities for the above methods of printing, we can control the quality and the turnaround time of the outcome strictly and provide an e$cient service.
Our vast experience, combined with the following of industry best practices ensures a quality representation of every logo.
