The post Explore our range of Power Banks appeared first on Genesis Gifts.
]]>These portable lifelines are compact enough to carry around, ensuring one is never disconnected. They also allow for multiple charges and can charge multiple devices simultaneously. That’s why, at Genesis Gifts, we highly recommend including our range of power banks in any corporate gifting strategy.
Understanding the importance of the portable power bank, we’ve made sure to include a varied range of high-quality, sleek and customisable power banks for businesses to choose from; they cover several price points and styles.
As established above, we live in a tech-driven society, where everyone is constantly connected. Therefore, the gift of convenient and constant connectivity is a highly valued one. Custom power banks offer a portable and immediate solution to the user, negating the anxiety of a drained battery or the struggle to find a suitable power source. This anticipation and addressing of a crucial need will ensure the brand is seen in a positive light, by both employees and clients. Additionally, a high-quality custom power bank has universal appeal. It is equally valued by interns and executives alike, making it the one item that can effectively impress a large and varied demographic.
Many corporate gifts are easily disposable and end up in landfills within no time. It is, therefore essential that businesses choose gift items that are durable and fulfil a definite need for the user. Power banks are known to last for years; they are also frequently used, sometimes even multiple times a day. Therefore by customising these portable devices with your logo and more, not only do you add further meaning to the gift, but you also ensure your brand receives extended exposure across a large audience, thereby reinforcing your brand message and recall over and over again.
Our power banks allow easy and varied customisation options that can significantly impress recipients. In addition to incorporating the company logo and providing custom colour choices, we can also craft a personalised message to make this corporate gift more memorable. By tailoring these power banks, brands can further reinforce their identity and make this gift more meaningful for the users. Moreover, we offer a range of styles and sizes to cater to individual preferences, enabling further personalisation. For instance, you can select items that align with the specific values of the recipients, such as our Magcharge Duo power bank for tech-savvy employees or the MultiSolar Charger for the eco-warriors. This approach will further strengthen the relationship as it demonstrates an understanding and respect for their preferences.
In these tech-driven times, it is a given that any tech-related promotional gift will be well received. These gifts address a real and specific user need; they also align your brand with a modern and tech-savvy corporate image. Gifts like custom power banks are high-utility items. Not only will they fill a crucial need for the recipients, but they will also be shared around within their circles, thereby amplifying your brand message and boosting your brand image. In a competitive marketplace, this gives your business a considerable advantage and also positions it as a future-forward firm.
As the world embraces sustainability, corporations are also opting for greener options in their daily practices and even in corporate gifting. Eco-friendly gifts also tend to garner greater approval from recipients, whether they are employees or partners. Therefore we have endeavoured to include several eco-friendly options to our range of power banks. By opting for one of these choices, you will showcase the firm’s commitment toward sustainability and further highlight its leadership role in integrating sustainability as a regular aspect of modern business practice.
With over thirty years of experience in the UAE corporate gifting market, our team is well-versed in its evolving trends and interests. This experience makes us an excellent gifting partner for your business. We’ll help you select the ideal devices and provide the best customisation available, ensuring great success for your brand.
The post Explore our range of Power Banks appeared first on Genesis Gifts.
]]>The post Enhanced Utility: Exploring the Lanyard Advantage appeared first on Genesis Gifts.
]]>While lanyards secure access cards that allow users entry into the corporate facility, they are also an excellent canvas for custom branding and effortlessly ensure greater market visibility for the brand. At Genesis Gifts, we highly recommend lanyards as corporate gifts, especially as additions to gift hampers and for promotional events.
Promotional lanyards serve as a great medium for sharing details about your brand and the services you offer with a larger audience. When customised with the corporate logo, colours and taglines, these workplace accessories transform into a highly effective marketing tool. Employees, corporate leadership and partners wearing well-designed lanyards are mobile ambassadors for the business. Lanyards double up as excellent networking tools that enhance brand visibility at industry events and conferences, as well as during the individual’s daily interactions within and beyond the workspace.
One of the many advantages of gifting high-quality customised lanyards to the workforce is that it lends a polished, uniform and professional look to the business. This standardised approach also fosters strong bonds of unity and pride within the team, motivating them to work together towards a common goal—the success of the business. At Genesis Gifts, we particularly like to recommend incorporating custom lanyards into gift hampers curated for new employees.
Furthermore, a well-designed lanyard also reflects positively on your brand image. From the quality of material, the graphics and overall aesthetics, it subtly communicates the values of excellence that the business abides by.
Given the constant economic upheavals, corporate gifting budgets often fluctuate as well. During such periods of uncertainty, lanyards prove to be an excellent cost-effective option. Promotional lanyards are budget-friendly without compromising on quality. They are easy to customise and manufacture. They are long-lasting, meaning they provide extended brand exposure. Moreover, they serve a dual purpose—worn for security and access, and functioning as a marketing tool, ensuring they remain in circulation over long periods.
Lanyards are high-utility items that are also incredibly versatile. In addition to specific customisations like logos, colours and branding, our designs are also multifunctional. In addition to securing the conventional access cards, they can also hold keys, mobile phones, and even USB drives, ensuring these lanyards are invaluable in day-to-day life; this functionality not only bolsters long-term use but also leaves a lasting impression on the users.
Custom lanyards play an essential role in an organisation’s security protocol. Lanyards are designed to hold key cards, ID badges and keys that ensure entry into secured facilities and allow the business to easily identify and log personnel. This is an essential feature in the modern workplace as well as during industry events, both for the security of the organisation as well as the employees.
If you’d like to invest in custom lanyards to boost your corporate gifting strategy, get in touch with our team of experts to customise these valuable and versatile solutions to enhance your brand visibility.
The post Enhanced Utility: Exploring the Lanyard Advantage appeared first on Genesis Gifts.
]]>The post Wireless Chargers – A Corporate Gifting Game Changer appeared first on Genesis Gifts.
]]>Wireless charging technology has revolutionised how the modern workforce operates. Gone are the old constraints of having to be stationary to recharge, managing a mess of tangled, bulky wires, or the frantic search for viable power outlets; modern wireless charging devices have paved the way for convenient, portable charging that can be undertaken anywhere and at any time without disrupting the workflow.
This is why Genesis Gifts highly recommends incorporating wireless charging devices into any corporate gifting strategy.
As connectivity emerges as the top priority for the workforce, the significance of wireless charging devices becomes paramount. They are essential for maintaining uninterrupted productivity and provide a high level of flexibility to users, making them the ideal gift for daily corporate functioning. Below, we delve further into the advantages of these remarkable devices.
Wireless charging devices can simultaneously charge multiple devices without the added hassle of multiple charging cables and the need for power outlets. This feature greatly improves work efficiency by preventing disruptions caused by drained batteries and the search for the right corresponding charging cables. It enables users to continue working without interruptions, maintaining complete focus. Furthermore, by eliminating the need for additional paraphernalia, these wireless devices allow for a clutter-free and organised workspace, which in turn boosts productivity and ensures a positive working environment.
The key to a successful corporate gifting policy involves presenting gifts that not only impress the recipients with their uniqueness and practicality but also effectively promote your brand in the process. Customised wireless charging devices are a great vehicle for this kind of marketing initiative. By incorporating the corporate logo and brand messaging onto the device, businesses can forge an effective branding tool that generates lasting recall and ensures the business effortlessly stands out in a competitive marketplace.
As corporations embrace a sustainable philosophy in both daily operations and corporate gifting, wireless charging devices offer an effective eco-friendly solution when considering tech-related promotional gifts. To begin with, the transition to wireless charging renders the multiple charging cables and adaptors redundant, resulting in a sharp decrease in the e-waste generated. Further, a single charger can power multiple electronic devices over an extended period, resulting in fewer resources being exhausted and allowing businesses to improve their carbon footprint greatly. Moreover, by incorporating sustainable materials like cork, wheat straw and bamboo, as our range of charging devices does, your brand ensures sustainability is always at the forefront of its corporate gifting game.
The reason tech gifts are so highly valued is that they bring with them a great amount of convenience and it’s constantly evolving, incorporating new and exciting features with every upgrade. This is true for the Genesis Gifts’ range of wireless charging devices too. These charging solutions double up as Bluetooth speakers, digital clocks, mousepads, desktop organisers, and more. This adds a layer of value to an already high-utility item, making it an unforgettable corporate gift item.
Wireless charging devices stand out as high-utility, practical items that are in constant use. This is why they make excellent promotional gifts. Their compact size and sleek appearance make them attractive standalone gifts—not only do they fulfil a crucial need, but they also boldly showcase the firm’s branding. These devices are also popular additions to corporate gift hampers—they can be easily mixed and matched with other gadgets and utility items—and employee welcome kits. They also make for impactful promotional give-aways, that have the power to carry the brand message to a broad audience.
To learn more about our range of wireless charging devices, reach out to our team of experts today and get a jump start on customising these incredibly valuable items to mirror your business values in a unique and impactful manner.
The post Wireless Chargers – A Corporate Gifting Game Changer appeared first on Genesis Gifts.
]]>The post Eco Sustain: The 2024 Guide to Sustainable Corporate Gifting appeared first on Genesis Gifts.
]]>With growing environmental awareness, corporates must align their operations and their corporate gifting strategies with a comprehensive sustainable action plan. Keeping this in mind, Genesis Gifts is kicking off the new year with Eco Sustain, our new brand of sustainable products exclusively designed to address this very change.
Drawing from decades of industry experience and our in-depth understanding of market dynamics, our latest gift collection showcases a redesigned product range that is dedicated to promoting a sustainable gifting strategy.
With this new catalogue, we are forgoing the use of toxic raw materials that end up in landfills for thousands of years, causing lasting harm. Instead, we are embracing natural, dynamic alternatives like bamboo, wheat straw, cork and more to craft our gift items. This not only reduces our overall carbon footprint but also safeguards the environment, all in one concerted effort.
These Eco Sustain materials are a cleaner, greener, and bio-degradable option. They are also incredibly versatile, with use that extends from the production of reusable tote bags to popular drinkware products and even to much-loved tech products. Additionally, with this range, we’re collaborating with suppliers and delivery partners to seamlessly integrate sustainability into every aspect of the Genesis Gifts supply chain, from initial product design to delivery.
According to a recent Reuters study, over 65% of the respondents expressed a preference for working with companies with strong environmental policies. With climate change and social justice issues at the forefront of modern workforce concerns, the move towards sustainable practices and sustainable corporate gifting, with the help of our EcoSustain range, is bound to enhance employee engagement. This alignment of values will not only prove productive for the company but will also have a direct and positive impact on the environment. We truly believe that at this stage, embracing sustainability is not just a clever strategic move, it is a step toward shaping a secure future.
Assuming the mantle of social and environmental leadership showcases the brand and its values in a positive light across markets. As a result, by adopting sustainable corporate gifting, brands have the opportunity to build stronger relationships both within and beyond the organisation, especially within a like-minded client base. This strategic approach reflects the brand’s long-term vision and progressive mindset.
Crafted with great attention to detail, scientifically-backed design understanding and traditional expertise, these items are not only engineered for lasting use but also serve as a medium for the enduring relationships they nurture.
Forget plastics and other unfriendly raw materials, with our EcoSustain range, you now have the option of choosing popular gifting items that are crafted using sustainable and durable raw materials. These are easy to use and reuse and are constructed with components that are easily biodegradable. Our personal favourites include the ‘No Fall Mug,’ a BPA-free mug made from recycled coffee grounds and stainless steel and our ‘WheatSip Eco Cup and Eco Lunchbox,’ both made from biodegradable wheat straw.
Who says modern technology and sustainability can’t coexist? Our sustainable catalogue features a range of smart tech and gadgets that make for cutting-edge corporate gifts while also ensuring minimum negative impact on the environment. Check out our eco-friendly cork-based chargers, solar-powered battery packs and portable Bluetooth speakers to start your sustainable tech gifting journey!
There’s nothing as productive as a clean, green and healthy working environment. This has been our motivation towards curating a range of appealing and sustainable stationery products. Among our favourites from this collection, these products truly raise the bar for integrating sustainability into everyday work life. Browse through our pens, desk organisers, notebooks and folders for more inspiration!
In today’s fast-paced set-up, constantly being on the move has become the norm. Keeping this in mind, we’ve introduced products that will ensure these movements are a little bit greener. Ranging from laptop bags and travel kits to wireless car chargers, and portable drinkware, there’s a way to maximise sustainability on all fronts.
In short, environmentally conscious gift items are crafted using natural and replenishable materials. These items boast a minimal carbon footprint while maximising usability, ensuring they are safe for the planet, while being exciting and cutting-edge as well. To choose this sustainable path for all your gifting solutions this coming year, get in touch with our team and figure out the best environmentally friendly solutions for your business.
The post Eco Sustain: The 2024 Guide to Sustainable Corporate Gifting appeared first on Genesis Gifts.
]]>The post Mastering Cross-Cultural Gifting Etiquette appeared first on Genesis Gifts.
]]>Corporate gifting is not just a simple exchange of gift items; it serves as an avenue for building successful business connections. In the UAE, this essentially also involves an understanding and appreciation of cultural norms and sensitivities, in particular an adherence to Islamic values and Emirati customs .
Any business aspiring to succeed in the UAE must understand and respectfully adhere to Emirati cultural norms. The first step in this process is to familiarise oneself with local customs and Islamic traditions. This knowledge about acceptable dos and don’ts, the local festive calendar, and gifting traditions will empower your team to develop a successful and culturally sound gifting strategy. As an example, given the UAE’s status as a devout Islamic nation, it is advisable to choose alcohol-free gifting options. Instead, opt for beautifully crafted, personalised gifts that are bound to be better appreciated in this market.
While businesses must adhere to local traditions and values when operating within the UAE, it is also important to recognise that this is a multicultural melting pot, attracting talent from all corners of the world. Therefore it is important for corporates to keep diversity and inclusion at the forefront of their gifting strategies in the UAE.
Gifts that transcend cultural boundaries will have a greater appeal across larger cross-sections of the workforce in such complex groupings. At the same time, by comprehending internal dynamics, businesses can also celebrate subgroups within the workforce, showcasing a deep understanding and appreciation for the unique identities that contribute to the success of the team.
As is the cultural norm across the Middle East and Asia, the UAE also demonstrates profound respect towards senior members within the establishment. This respect is directed towards an individual’s age as well as their standing in the organisational hierarchy as well. Understanding this dynamic is crucial for successful interactions and connections in this market. Keeping this in mind, when engaging in corporate gifting practices in the UAE, it is culturally appropriate to begin the process by acknowledging the senior most member present. This gesture goes a long way in setting the right and respectful tone.
The UAE is a sophisticated market with an enviable standard of living. Given these realities, the selections of gift items, the care put into the presentation of said gifts, the attention to details, and any thoughtful personalisation made, all impact the success of one’s corporate gifting policy. These details add a layer of finesse to the gifts and are reflective of the respect the sender holds for the recipients. Unique gift items that are beautifully presented are more likely to create a positive impression, which in turn, will influence customer retention, strengthening of working partnerships and improved employee engagement. This will help the brand stand out in a very competitive marketplace.
Along with cultural norms, it is also essential to understand the legal and ethical frameworks that regulate how business is conducted across the UAE. Typically, governing bodies impose rigid guidelines with regard to maximum gift values to ensure transparency and prevent the onset of corrupt practices. Being aware of and compliance with these set rules ensure that the business successfully operates on the right side of proceedings.
Having successfully worked in the ever-evolving UAE corporate gifting market for over thirty years, our team at Genesis Gifts is well-versed in the social and legal complexities associated with gifting in this market, which makes us an excellent gifting partner for your business. Not only will we help your business navigate the rules and regulations, but we will assist your team in selecting the best gifts to ensure enduring partnerships and successes for your brand.
The post Mastering Cross-Cultural Gifting Etiquette appeared first on Genesis Gifts.
]]>The post Gifting in times of Crisis appeared first on Genesis Gifts.
]]>Corporate gifting can play a significant role in such a scenario. Through thoughtful and strategic execution, gifting can be a corporate’s avenue to uplift overall morale and inject hope and stability into proceedings.
During a crisis, businesses need to assess the situation and make necessary adjustments to their gifting strategy. This may involve refining communication— clearly expressing the purpose of the gift and offering support for those who need it—or holding back previously selected gifts in favour of a more suitable one for the situation at hand. In short, the objective is to comfort and uplift through the gifts.
Nothing provides comfort in a crisis like having strong leadership at the helm. This is the mantle the business needs to take up by assuming a strong stance and showcasing its commitment to community welfare. One way of taking charge is by channelling the anxieties is by contributing towards worthy causes, charities, and relief work in the form of donations on behalf of the company and its members. This allows the workforce to feel grounded and like they too are contributing during a difficult time.
The first corporate casualty during a crisis is employee morale. This in turn negatively impacts company performance as well. Timely and thoughtful corporate gifts can help turn this scenario around. Gifts are also known to boost mood and reduce stress, making it the perfect antidote in times of uncertainty. These little gestures can foster a sense of calm within the workforce, enabling them to navigate the said crisis with more control. Furthermore, the joy derived from receiving quality corporate gifts provides a much-needed break from the anxiety of a crisis, allowing the team to cope better and aiding their mental health.
It’s always a good idea to incorporate some personalisation to corporate gifts during a crisis. Customised gifts and thoughtful messages expressing support and gratitude for the team’s hard work prove to be remarkably effective in providing comfort and boosting morale. These personalised touches further foster a sense of community and allow individuals to draw strength from one another during challenging times.
Flexibility is a valuable tool to have in one’s arsenal during periods of tension. The ability to offer options and be accommodating towards the needs of the workforce significantly strengthens employee-employer relations during such times. This gesture communicates the company’s concern for the well-being of their employees and motivates the staff to continue giving their best. For instance, receiving specially curated gift hampers at home during the pandemic lockdowns served as the boost people needed during a time of isolation. Similarly, digital gifts that can be availed to at the user’s convenience also prove beneficial during such times, further enhancing the culture and unity within the company.
These are just some of the unique corporate gifting strategies we assist our clients with through times of calm and chaos. Leveraging our in-depth industry experience and our creativity, we ensure your business always comes up on top. Reach out to our team to discover how we can shape your corporate gifting strategy today.
The post Gifting in times of Crisis appeared first on Genesis Gifts.
]]>The post Corporate Gifting Trends in the Post-Pandemic Era appeared first on Genesis Gifts.
]]>Corporate gifting took on a deeper meaning as an effective method of fostering connections, nurturing wellness and celebrating resilience, both within the workforce and with business partners during a time of lockdowns, limitations and physical distance.
Despite, or perhaps because of these challenges, the gifting industry witnessed a surge in creativity, innovation and personalisation. This in turn gave rise to a new gifting narrative—one focused on creating more memorable and meaningful experiences for both the giver and receiver.
As we embark on a new year, let’s explore these evolving trends that now shape the corporate gifting industry across the region.
The pandemic has heightened awareness about adopting healthy practices and incorporating both physical and emotional wellness into one’s routine. Consequently, there has been a notable interest in wellness-related gifting products. From food-related gift hampers, packed with natural, nutrient-rich goodies to relaxing spa treatments and energising home solutions like aromatherapy candles and oils, as well as other fitness-focused products, these items remain a popular choice within corporate gifting circles.
Along with a growing understanding of wellness, there is also increasing awareness about climate change and the need to safeguard the environment. This shift has prompted the move towards embracing sustainable choices, a trend that’s made a notable impact on the corporate and promotional gifting circles as well.
These items tend to be crafted from sustainable and zero-waste materials, ensuring they are toxin-free and leave a minimal carbon footprint. Further adopting sustainable packaging techniques adds another layer to this environmentally conscious approach. Keeping this emerging trend in mind, Genesis Gifts has launched a dedicated EcoSustain catalogue, offering a large selection of items, from drinkware to high-tech products, all prioritising sustainability.
After the immense uncertainty and isolation of the pandemic, there’s been a growing need for more personal connections. In corporate gifting circles, this has manifested in customisation and personalisation of gifts. Tailored gifts that reflect the recipient’s preferences tend to be well-received and also showcase the giver’s thoughtfulness. When you further add a customised message and other focused details, like using preferred brand colours, this can prove to be a game-changer for a successful, post-pandemic gifting strategy.
As life returns to normal, people are eager to embrace the varied and exciting experiences life has to offer. For businesses, this trend has led to the popularity of experiential gifts over conventional tangible gifts. From exclusive experiences like paragliding or sky-diving adventures to relaxing pampering treatments, experiences hold more value in this day and age. These experiential gifts also tend to make more of an impact and are more likely to keep the brand top-of-mind for the recipient.
The pandemic forced us to move crucial aspects of our lives online, from work and school to shopping. A move that has transitioned into modern living even as normalcy returns. Moreover, technology has made incredible strides during this time, becoming an entrenched part of our lives. This has resulted in the increased popularity of smart products, from smart drinkware to smart notebooks, as well as digital gifts like online courses and workshops, vouchers, and subscriptions. These options offer great accessibility and flexibility, both of which are priorities in the post-pandemic world.
At Genesis Gifts, we’ve successfully navigated shifting trends for the last thirty years. Our teams specialise in adapting and innovating to the times, offering your business the best selection of promotional gifts and, as a result, an unmatched advantage in the industry. Contact us now to know more.
The post Corporate Gifting Trends in the Post-Pandemic Era appeared first on Genesis Gifts.
]]>The post The Art of Innovative Corporate Gifting appeared first on Genesis Gifts.
]]>An effective approach to achieving this is by designing a thoughtful and innovative corporate gifting strategy that demonstrates both the firm’s gratitude for the recipients as well as the brand’s core values. But maximising the impact of corporate and promotional gifting is an artwork in itself. It involves meticulous, well-researched, creative gift selection and presentation, something that Genesis Gifts is best known for!
In our 30 years of experience in the corporate gifting landscape across the UAE, we’ve curated impressive gift sets across a wide range of parameters, including budgets, timelines, number of units, and more. In every scenario, we’ve learned that thinking outside the box is essential to ensure that our gifts deliver maximum value to your business.
Here are a few insider tips to help you gain better insight into our process:
While every business invests significant effort in selecting the perfect gifts, we always recommend going the extra mile and opting for meaningful (and unexpected) customisation to ensure the gifts are truly memorable. For instance, popular drinkware items like coffee mugs can be elevated with the addition of in-house catchphrases and jokes or quirky photos from the last team event printed on them. This adds a cherished personal touch to the gift, and reinforces the thoughtfulness behind it, further strengthening the camaraderie within the company.
Level up your corporate gifting game by including experiential gifts to your promotional gifting roster. At Genesis Gifts, we bring the expertise and creativity needed to match your recipient’s interests with the perfect experiential ideas. For instance, picture a relaxing spa treatment with customised swag, or tickets to a sought-after concert seamlessly incorporating your brand’s visual identity. These experiences not only offer a welcome break from daily routines, but also associate rejuvenation, and an infusion of motivation, directly with your brand identity, making it a win for all parties involved!
In the modern age, tech-forward gifts bring immense joy to both the recipient and the gift-giver. With technology evolving rapidly, there is always something new and exciting in the market, allowing businesses to elevate their corporate gifting game. Be it upgrading age-old favourites—like switching a regular coffee mug for a smart one—or swapping classics for digital alternatives—like the steadfast corporate diary for a smart folio, there’s always a cutting-edge option on offer. Embracing these technological innovations ensures your gifts are appealing and positions your brand as forward-thinking and ready to take on the future.
A great approach to showcase appreciation and support towards your employees is by empowering them to further enhance their skills. An effective way to achieve this is by providing opportunities for additional training and certification. At a time when a multitude of online courses are readily accessible, gifting online or after-work courses, not only encourages continuous skill development and a culture of constant learning, it also accelerates individual professional growth, the results of which are bound to be reflected positively in your bottom lines.
Another great way to distinguish yourself from competitors is through the art of curating gift boxes. Opting for gifts that reflect your business values and resonate with the times we live in. Sustainable, technological, personalised gift items that cater to individual interests and their overall well-being go a long way in crafting the right impression and minimising wastage. Go one step further and elevate these incredible gift boxes with a thoughtful, handcrafted message, and witness your business thrive thanks to the meaningful connections it has fostered.
If these ideas appeal to you, get in touch with our incredible gifting team and let’s get cracking on some innovative and crafty surprises for the upcoming year!
The post The Art of Innovative Corporate Gifting appeared first on Genesis Gifts.
]]>The post Incorporating CSR into Gifting Initiatives appeared first on Genesis Gifts.
]]>CSR has emerged as a pivotal concept, particularly for one’s brand image, as consumers, employees and stakeholders are actively seeking partnerships with socially responsible businesses. Corporates that focus on sustainable practices to minimise environmental damage, donate and volunteer to worthy causes, and undertake socially progressive actions are increasingly standing out in the crowded market space.
There are several measures one can implement to embrace CSR. Today, we’ll focus on how companies can effortlessly incorporate these practices into their corporate gifting initiatives, making the gifting process that much more meaningful.
For over 30 years, Genesis Gifts has seamlessly integrated CSR with corporate gifting practices in the UAE. We specialise in selecting ethical and sustainable gifts that truly reflect our client’s commitment to making a difference.
Let’s delve deeper into how corporates can build more meaningful connections with their employees and stakeholders through these gifting initiatives.
Incorporating CSR into corporate gifting begins with the mindful selection of gift items. It involves tailoring these gifts to reflect the values and giving philosophy of the business. For example, companies advocating for women’s empowerment will appreciate gift selections sourced from and directly impacting women-focused organisations that nurture and reinvest in the women they employ. This deliberate approach further reinforces the brand’s core values and underscores their dedication towards their chosen cause. Moreover, this narrative adds emotional depth to the gifts, ensuring deeper meaning and value for the recipients, thereby enhancing the gifting process for all involved.
We truly believe that it’s the small actions make a big impact. This philosophy drives us towards ensuring the entire gifting process is a way of giving back, going beyond the gift itself. It’s why we lay so much focus on the periphery details like environmentally friendly packaging, reusable packaging elements, minimising resource wastage, and greener shipping policies. These details have a direct positive impact on the environmental costs of the gifting process, thereby making a vital difference and highlighting your company’s commitment to shaping a better world.
Impact-based corporate gifting is an effective way to support and empower artisan communities and small local businesses. When sourcing ethically crafted gifting items from such establishments, not only do you boost the local economies, but you also create opportunities for small, often marginalised communities. These relationships, though small in scale, go a long way in fostering loyalty across markets and serve as a positive reflection of the company’s strong and ethical community-forward value systems.
In the modern era, businesses have to be innovative and creative with their corporate gifting. Gone are the days of conventional gift hampers to celebrate working relationships. Today impactful, personalised gifting holds more sway. A great way to do this is by swapping traditional tangible gifts for transformative donations made on behalf of stakeholders and offering memorable experiential gifts that also support local communities and causes. Not only does this allow recipients to feel good about contributing to a bigger cause, but it also showcases the brand as a positive change-maker in society.
Get in touch with our experienced gifting teams to formulate an effective corporate gifting program that integrates CSR for this upcoming year. It’s a great opportunity to make a difference and to establish your company as a progressive, compassionate player in the corporate landscape.
The post Incorporating CSR into Gifting Initiatives appeared first on Genesis Gifts.
]]>The post The Art of Corporate Gift Wrapping for Maximum Impact appeared first on Genesis Gifts.
]]>However, promotional gifts and corporate gifting go beyond the simple act of ‘gift giving’. There’s a substantial amount of strategy and creativity involved in the process. A well-crafted strategy fosters long-lasting loyal partnerships, showcases brand values, and builds up brand image.
A big part of this process involves gift presentation and the narrative woven into it. The visual appeal and customised details of the gift wrapping establish the tone for the recipient, evoking the first hints of excitement and emotional connection.
MASTERING THE ART OF PRESENTATION
As we know, presentation enhances the perceived value of any gift. A well-designed package is a display of careful consideration and effort invested in the gifting process. Attention to detail, choice of materials, and add-on elements incorporated into the design, further enhance the sense of excitement even before the gift is unwrapped. This added layer of sophistication not only reflects positively on the brand, but is also seen as a reflection of the refinement, professionalism and success of the business itself.
But how can this look be achieved? Let’s uncover the key aspects of corporate gift wrapping to elevate our gifting game.
CHOOSE QUALITY
For a business, the corporate gifting process begins with gift selection. But from the recipient’s perspective, it begins with the gift’s presentation. This first look has the potential to create a lasting impression. The elegance of aesthetics, the choice of wrapping material utilised, and the creativity involved, all help set the tone for the recipient’s gift-receiving experience, which in turn influences their perception of the brand. This underscores the need to opt for quality materials; they need not be expensive, but they should be impressive.
CUSTOMISED MESSAGING
A personal touch always adds more value to any gift. This is true in the competitive world of corporate gifting as well. Simple, but meaningful details like a handwritten note, a custom message, the incorporation of brand colouring in the wrapping materials, and the addition of flourishes or decorative elements that hold special meaning, all convey a high degree of thoughtfulness. These personalised touches reflect the value that the business places on the recipient and help foster a lasting connection between the two parties.
SUSTAINABLE SOLUTIONS
As the global community continues to experience a surge in extreme weather events, there has been a collective conscious shift towards adopting a more sustainable lifestyle. In the corporate world, this transformation is particularly visible in the corporate gifting realm, where not only the gifts but also the gift wrapping materials are increasingly embracing sustainability. This is achieved by small but significant changes like the use of zero-waste natural gift wrapping materials and the incorporation of reusable elements. These environmentally responsible actions showcase the business’s commitment to a greener tomorrow and position the company as a leader in this vital journey.
INCORPORATE BRANDING
By making smart and strategic creative gift-wrapping choices, the gift-giving process can double up as an effective branding exercise. For example, by customising the gift wrapping by subtly incorporating the company’s visual identity in the form of logos, brand colours, taglines and other distinctive design elements, you can create a cohesive brand narrative that aligns the act of gifting, the joy of receiving said gifts and your business effortlessly.
Further, this branded wrapping can extend your marketing reach beyond the recipient, as the business’s visual identity captures the attention of a wider audience, effectively transforming the gift into a miniature billboard.
GENESIS GIFTS WRAPPING SERVICE
Genesis Gifts is a leading corporate gifting solutions provider, operating in the UAE region with a successful 30-year track record. We specialise in aiding businesses with the gifting process, from procurement and production to expertly crafted, strategic gift-wrapping services guaranteed to impress your recipients right off the bat.
The post The Art of Corporate Gift Wrapping for Maximum Impact appeared first on Genesis Gifts.
]]>